When it comes to channel letter signage, there are primarily two types of installations that businesses can choose from: front lit channel letters and back lit channel letters. While both options offer their own unique benefits, understanding the differences between them can help businesses make a more informed decision for their branding and marketing efforts.
Front Lit Channel Letters
Front lit channel letters are a popular choice for businesses looking for a bold, attention-grabbing sign. These letters are illuminated from the front, which makes the company name or logo stand out against the background. The lights can come in a range of colors and brightness settings, giving businesses plenty of options. Front lit channel letters are often used for both indoor and outdoor applications.
Back Lit Channel Letters
Back lit channel letters are another popular choice, and as the name suggests, these letters are illuminated from behind. The light filters through the back of the letters, creating a halo-like effect around each letter. This type of signage is popular for businesses that want to create a more subtle, yet sophisticated look. Back lit channel letters are ideal for businesses located in areas with light pollution or that want to avoid causing a disturbance to surrounding residents.
Raceway Installation
When it comes to installing channel letters, many businesses opt for a raceway installation. A raceway is a metal box that houses all of the electrical components needed to power the channel letters. This type of installation can be beneficial for a number of reasons. For one, it simplifies the installation process, allowing for faster and easier installation. It also makes it easier to maintain and repair the sign if necessary. Additionally, a raceway installation keeps the electrical components organized and concealed, which can help preserve the aesthetic of the signage.
In order to make the most of LED channel letter signage, businesses need to carefully consider their options and choose an installation that best suits their needs. Whether opting for front lit or back lit channel letters, utilizing a raceway can make the installation smoother and more efficient.
Overall, channel letter signage can be a powerful way for businesses to attract attention and build brand awareness. By understanding the differences between front lit and back lit channel letters, as well as the benefits of a raceway installation, businesses can make the most informed choice for their specific needs. With the right channel letter signage, businesses can stand out in a crowded market and make a lasting impression on potential customers.